Ascedia sought to meet the needs of visitors no matter what their stage of travel or preferred device. Our strategy included a responsive website design with inspirational content for explorers and planning tools for trip coordinators. It provides easy access to content related to nearby attractions while on the go, and easy ways for people to favorite, contribute or share their favorite Wisconsin travel information.
Site content was organized in clear categories, including Places to Stay, Things to Do, Dining, Events and Cities & Regions. A relational content structure allowed users to find featured and related content, as well as places nearby to guide planning, inspiration and discovery. Ascedia also conducted usability and prototype research to validate the site's navigation and ease of use.