Travel Wisconsin Apps

Meet Your Pocket-Sized Travel Partner

Travel Wisconsin App

Ascedia developed the Travel Wisconsin Universal iOS (iPhone & iPad) and Android apps to provide a handy resource for travelers on the go in Wisconsin, no matter their device. We wanted to empower these travelers with the latest travel information and connect them with the many attractions, accommodations and events throughout the state. The Travel Wisconsin apps do just that – help travelers find fun faster while on the road in Wisconsin. 

Serves Most Relevant Results

Locate the Most Relevant Results

While the screens may be pocket-sized, vast amounts of information can be accessed through the apps. Ascedia incorporated database integration so users can find the same up-to-date information featured on TravelWisconsin.com through the app, along with GPS capabilities to pull results relevant to a user’s location and map integration for directions. The app also offers bookmarking capabilities that act as a mini trip planner and social integration so that users can easily share their findings or favorite Wisconsin places. 

Brag Badge

Brag Badges

In 2014, we updated the apps to provide a fresh creative experience, extend their functionality to iPads and integrate the Camp WI Badge elements. Ascedia implemented geofencing location-based technology to detect a user’s location and provide notifications when they're near a featured brag badge attraction. Users can check in and share their new digital brag badges on social networks.

Robust Analytics

Robust Analytics Fuel UX Improvements

Google analytics integration allows us to monitor user engagement and garner insights for future enhancements. Ascedia first developed Travel Wisconsin's iPhone app in 2010, followed by the Android app in 2011. We were able to track exactly how users were engaging with the app and make enhancements to support the most popular features. For example, most users were reviewing events and launching directions, which led us to develop enhanced location-based functionality. We’ve also found that people are using the app more and more for preplanning, as many out-of-state audiences regularly access the app, bookmark items and view them later as they plan their Wisconsin vacation. 

Results

A Strategic Refresh with Big Results

As engagement numbers began to decline in the years after initial launch, we knew it was time for an update. A creative refresh in 2014 along with the addition of iPad-friendly design elements and Camp WI badges drove immediate increases in downloads, visits and engagement. Check out these results following the June 2014 refresh:

  • App sessions up 66%
  • Users up 33%
  • 399 new check-ins
  • 1,445 new app downloads

Over the lifetime of the Travel Wisconsin apps, we've seen:

  • 55,000+ lifetime app downloads
  • 135,858 sessions in the past 12 months
  • 49,760 partner referrals in the past 12 months

The Travel Wisconsin mobile apps also received a Communicator Silver Award of Distinction for Travel Apps. Both apps are available for free download in the iTunes App Store, Google Play Market and Amazon App Market.