Sub-Zero and Wolf's site required a unique approach to provide custom content for its diverse set of target audiences. When we say diverse, we're not exaggerating: visitors range from early purchase decision influencers including architects, designers and contractors, to the brand's channel distribution partners and dealer networks, to its high-end consumer base.
Sub-Zero and Wolf's site content, navigation and user experience needed to be efficient to maintain, version and serve to multiple personas. An enterprise content management solution that would integrate with existing enterprise systems (and keep pace with their inevitable evolution) while remaining easily scalable over time was key.
Ascedia developed a path map to provide a high-res look at how we planned to meet users’ needs and achieve site goals. Every feature was categorized by audience (shopper, owner or trade) and was vetted to ensure it provided value on the new site. If a feature was identified as a “trap feature,” it was eliminated. The path map became a guide and reference for developing the site and user experience and is still used today to evaluate new ideas and opportunities.