Schlitterbahn engaged Ascedia to redesign its website, which had a fragmented technology framework and performance issues. Ascedia’s research indicated an opportunity for an improved user experience and brand supportive design. It was also critical to address mobile usability, as a larger percentage of their visitors were accessing the site via mobile devices.
Ascedia's objective was to develop a responsive website that would support Schlitterbahn’s multiple locations (four in Texas and one in Kansas) and improve performance while increasing sales, visitation and engagement. It was also critical that the new site launch within four months – in time to kick off the season and spotlight promotions.