Pettit National Ice Center

A Slick Digital Home for The Pettit

The Pettit National Ice Center (The Pettit) engaged Ascedia for a complete website redesign to enhance their user experience. The Pettit’s main goals were to make their site responsive and easier to maintain in-house. They also wanted to make visitors aware that they host other activities that aren’t related to ice and for it to be simple for users to reach out to staff.


Robust Functionality That's Easy to Manage

The first step: Ascedia conducted a content audit of the old site to determine what could be re-used and what was missing. From this audit, the team produced a recommended sitemap with funnels and conversion paths for users to follow that was integrated into the site's custom design. The responsive site was built in a WordPress CMS and included the following functionality that helped reach their goals:

  • The flexibile homepage allows the Pettit to highlight big events and announcements
  • An easy-to-maintain calendar pulls into the homepage and inside pages and can be easily filtered by users looking for events and open skate times
  • Inquiry forms are consistently collected in the WordPress database and emailed to the Pettit for follow-up
  • Integrated social media feeds from Twitter, Facebook, and YouTube converge on a "Connect with Us" page and link off to social media sites to foster conversation
  • Simplified administration makes it easy for the Pettit to update content, add files, images and videos
  • Users can easily submit photos to the Pettit for inclusion on the site and social networks
  • The site is optimized for all screen sizes -- including mobile -- making it easy to access information on the go