Ascedia and Boelter + Lincoln held strategic planning sessions with MCTS to gain a full understanding of the challenges of their existing site and brainstorm new features. The two teams worked together seamlessly in a dedicated workshop, where they walked through each point from the wireframes and visual representations (VRs) to write user stories and craft the user experience. Boelter + Lincoln also contributed to the testing and content development process while Ascedia’s development team built the new site features.
The new site uses Google API to for its map functionality, which integrates real-time data into the maps on the site. Ascedia also developed the Excellence section of the site which showcases personal stories and rider experiences that reflect the impact MCTS and its services and employees have on the community at large.
Ascedia and Boelter + Lincoln did a soft launch of the website in order to gather feedback from power users of the site. This approach helped the team get a full sense of how users are actually using the site, and identify any gaps before the website launched to the public while strengthening MCTS’ brand by demonstrating their dedication to user satisfaction.
Together, Ascedia and Boelter + Lincoln created a two-year marketing plan for MCTS that kicks off with the website redesign. The new site enables Boelter + Lincoln to develop specific marketing initiatives and campaigns that can flow through it in the coming years.