The original video had great energy and helped set the tone of excitement and fun that is synonymous with the AJ Bombers brand, so the team chose to build on the existing content rather than starting from scratch. Because of the way the original video was created, Ascedia was able to replace many of the elements in the video without shooting new footage. The team replaced images of Bucky Badger with Bernie Brewer, swapped baseballs for footballs and created a Milwaukee map that highlights the Downtown and Wauwatosa restaurants. This method of creating and editing the video gives AJ Bombers the ability to continue to tweak the ad spot for other sports or event partnerships as their organization grows.
For the initial video production, Ascedia conducted strategic planning sessions with AJ Bombers to understand what sets the restaurant apart from others in the area. The team defined WHY a customer would want to visit AJ Bombers and determined that the restaurant’s atmosphere, with its graffiti walls and flying p-nut bombs, is a major differentiator. The video was built around the concepts of “fun” and “happiness” and the team used bold graphics and sound effects like flying planes and dropping bombs to add dimension to the animation.