A hub and spoke structure was developed to support the use of templates and streamline cross-marketing efforts among all ten websites. This led to efficiencies in template maintenance, advanced data collection, content maintenance, search engine indexing and ease of expansion for future locations. Ascedia also developed a CMS that supports all highly trafficked and frequently changing areas of the website, such as promotions, specials, area attractions and room management features. Property managers can dynamically create professional graphics online using pre-approved graphic templates, fonts, image resources and even 360° tours.
The site was completely self-maintained from corporate oversight to location-level editors and used best tactics in SEO site development. Features were added to support best practices in customer data collection for e-mail and direct mail campaigns and incorporate rich media experiences such as e-brochures, flash, video, and audio. This helped Great Wolf present a consistent brand image while supporting large amounts of web traffic, online media marketing and pay per click efforts.