Ascedia developed an online healthcare community for GE Healthcare Partners where hospital administrators, C-suite executives and healthcare industry leaders can connect and share knowledge. The online community allows participants to discuss current healthcare topics, trends, culture and asset management solutions. Ascedia made recommendations regarding online content best practices for social media, blogging, search marketing and public relations. Further discussions included the creation of a media calendar that defined the optimal content development frequency to drive results. Recently, GE shifted focus to their consulting services and Ascedia revised the site's home page to represent their new name and capabilities. The design refresh highlights GE’s innovation, popular blog content, videos and case studies.