EmPower HR

Humanizing Human Resources

responsive design
dynamic images
empower hr news
about us page
employee directory
empower hr website

EmPower HR’s vision is to have an amazing impact on the community through unmatched delivery of human capital solutions including human resources outsourcing, risk management, payroll and employee benefits administration. The company’s mission is focused on developing employees, driving company success and enriching the communities in which EmPower HR does business. EmPower HR’s emphasis on its culture and its people was missing from its website. The company came to Ascedia for help in building an online presence that accurately reflected its heart and soul.

site strategy

Challenge: Accepted

EmPower HR’s wish list was long. Their new site needed to be mobile-friendly, so Ascedia focused on creating a responsive site with more easily-digestible content. The goals were to not only grow their client roster by increasing sales, but to grow their team by showcasing why EmPower HR is a great place to work. After creating detailed user personas and thoroughly outlining user journeys, Ascedia developed an intuitive and simplified site structure that aligned with their top priorities and supported the primary goals of site visitors. Ascedia leveraged Kentico to streamline site maintenance for  HR’s marketing team. The administrative tools for the site are extremely user-friendly, which makes adding and updating site content a breeze.

design collaboration

A Collaborative Approach

EmPower HR turned to Ascedia for a solid marketing strategy that maximized the impact of their budget.  While the website was a critical component in the overall marketing mix, Ascedia created a multi-pronged strategy that left room in the budget for a strong marketing services program that would help drive lead generation and increase sales. Once the strategy was finalized, the two teams worked together to bring EmPower’s vision to life. The teams collaborated on site structure, format and flow. EmPower and Ascedia worked together to create dynamic copy that helps to humanize EmPower’s approach to human resources while showcasing everything that makes their team unique.

The Faces Behind the Business

Ascedia went on-site at EmPower HR’s Milwaukee headquarters to do a photo shoot. The goal was to capture the personalities of EmPower’s team and provide dynamic images on the website rather than relying on stock photography. Ascedia’s photographer was able to shoot throughout the workday along with new formal head shots for team members. Candid images were used throughout the site and drove the creation of a fun About Us page that includes parallax effects to showcase the unique traits of EmPower’s team members. The result? Prospective clients know more about who they’ll be working with, while EmPower showcases the talent that sets it apart from its competition.

A Positive Impact

Taking a more personal approach to a business-to-business site can really pay off. EmPower’s team was blown away by the new site and is thrilled with the mobile functionality and visual appeal. Site visitors are able to easily locate the exact content they’re looking for, and the site provides easy ways to reach out to EmPower on every page.