EmPower HR’s wish list was long. Their new site needed to be mobile-friendly, so Ascedia focused on creating a responsive site with more easily-digestible content. The goals were to not only grow their client roster by increasing sales, but to grow their team by showcasing why EmPower HR is a great place to work. After creating detailed user personas and thoroughly outlining user journeys, Ascedia developed an intuitive and simplified site structure that aligned with their top priorities and supported the primary goals of site visitors. Ascedia leveraged Kentico to streamline site maintenance for HR’s marketing team. The administrative tools for the site are extremely user-friendly, which makes adding and updating site content a breeze.