Ascedia developed the new custom website with WordPress CMS. The team conducted user testing to inform design and user experience improvements. The site was structured to drive more leads, make it easier for people to navigate, provide clear calls to action, better organize information and provide more up-to-date content in an organized structure.
The new site features an updated look and feel, a dynamic news and events section, photo and video galleries, social sharing links, a Contact Us form with dropdowns, search capability, a Mezzanine Color selector and much more.
To increase organic traffic, a SEO build and keyword research was done in tandem with the creation of the new website, as well as creating new PPC campaigns to correlate with the new design and copy.