Ascedia’s approach was to turn Coco Key's website into a working sales tool with increased analytics and tracking and centralized planning and implementation. To do this, we developed a CMS-driven website and online brand experience that gave marketing managers at each of the 10 locations the power to manage selected content. Each manager could easily update their online packages, events, area attractions, FAQs and news, while corporate retained oversight and integration of online ticketing.
The site launch involved significant SEO and PPC enhancements, including a search audit to guide an optimized build as well as ongoing optimization services. To monitor ROI, Ascedia built in analytics and e-commerce integration. For PPC, Ascedia's interactive marketing specialists developed national and geo-targeted keywords and copy for each of the 10 locations.
Once the site was in place, Ascedia developed an annual plan for email marketing to increase participation and drive sales and online conversions. This strategy included that included contact maintenance and a new template design to attract readers. We also conducted online reputation and social media research to provide insights into where and how to communicate most effectively within the social space.