Cielo sought to increase conversions and click-through rate while also improving the quality of lead generation. A primary goal for the digital marketing program was to find ways to specifically target key accounts through account-based marketing, while secondarily targeting new prospects and building brand awareness.
Ascedia began the engagement by conducting extensive keyword research and restructuring AdWords and Bing accounts for maximum effectiveness. The team also developed creative banners for display campaigns. The team leveraged programmatic media buying using real-time bidding to get placement on select sites. Ascedia recommended a combination of remarketing, behavioral and contextual marketing, and also used content syndication to share thought leadership and generate leads.
In order to reduce the strain on Cielo’s marketing executives, Ascedia also became the primary contact for Cielo’s programmatic and account-based marketing provider. After refining the programming and specifying target accounts, Ascedia consolidated all of the digital marketing data into a single monthly report. The report spans beyond a traditional data document and is pre-formatted to be shared across the global organization.