Reinforcing Aqueon’s brand was a top priority, as their existing video content looked out of place with their new branding. The team sought to create a modern look and feel that would fit seamlessly with their upcoming website redesign and proposed three different concepts using live action, 2D- and 3D video.
Aqueon chose to use a virtual 3D modeled and rendered tank, fish, environment and accessories. Ascedia created an intro and outro that can be used to promote the video in packaging designs and future marketing campaigns. In addition, Ascedia’s videographer created a “puppet” fish in Adobe Character Animator that used face tracking to enable the mouth to move along with recorded dialogue and the fish’s body to mimic the actor’s head movement and facial expressions.
Lighting and particle simulations were used to capture actual bubbles in Ascedia’s office aquarium and a recording of real tank bubbles were used for authenticity. The health of this animated tank was paramount: everything from the vegetation to the amount of bubbles was tweaked in order to represent the brand and product accurately. Together, the combination of realism and whimsy give the video a fresh feel that captures the audience.