88Nine Radio Milwaukee

Streaming & Streamlined

radiomilwaukee.org
radiomilwaukee.org
radiomilwaukee.org
radiomilwaukee.org

With a large part of their audience listening on the go, 88Nine needed to find a way to make their mobile website's most popular feature -- streaming radio -- shine. Ascedia quickly uncovered the right opportunity and platform: a site redesign with a responsive layout. 

Clean Lines for Consistent Branding

User experience was critical to the site's success. By staying on brand while playing up clean lines, Ascedia took Radio Milwaukee's vision and turned it into a digital reality.

Content-Focused Yet Uncluttered

In the beginning, 88Nine's desktop site was overwhelmed with information-heavy stories that were added daily by the station's DJs. Knowing readers could benefit from a content overhaul, Ascedia redesigned the site to highlight only the newest and most popular information. The site uses a magazine-style format with pleasing-to-the-eye graphics for an enhanced, engaging experience.

Responsive Mobile for On-the-Go Listeners

The new responsive design allows 88Nine's site to be easily viewed on listeners' mobile devices and tablets. The consumer-friendly format shifts to adjust to the screen size of any device. Ascedia also implemented an HTML5 streaming live music player, which is supported on the mobile site.