Universal Orlando Media Group - Blue Man Group Registration System

Universal Studios Orlando Media Group hired Ascedia to create an e-marketing program and online registration system to support the launch of the new Blue Man Group Theatre at Universal Studios Orlando. For the registration process, Ascedia programmed the registration database and forms, developed the creative for email announcements, and handled email distribution of invites.

Blue Man Group at Universal Orlando Resort opened June 6, 2007 at the custom-built state-of-the-art 1,000-seat Sharp AQUOS Theatre. The venue, complete with a 30-foot Blue Man façade, is accessible from both Universal CityWalk and Universal Studios theme park, changing the Universal Studios landscape for the first time in years. The Orlando show marks the first permanent Blue Man production in the south-eastern United States.