Wisconsin Tourism Industry E-Mail Coop Marketing Program
Madison, WI - 3/14/2006
The Wisconsin Department of Tourism provides leadership and guidance to Wisconsin's tourism industry to ensure that tourism is a top contributor to the state's economy and quality of life.
Today, Ascedia, a leader in developing interactive marketing solutions for the tourism industry, is pleased to announce that they have been engaged by the Department of Tourism to develop and manage an exciting new email-based cooperative marketing program in conjuction with the advertising firm Boelter & Lincoln. The program was announced at today's Governor's Conference on Tourism and includes the creation of two new targeted email newsletters and one new online advertising program.
