Ascedia Develops Wisconsin Winter Microsite

In support of the 2005-2006 winter tourism campaign, Ascedia has developed a new winter microsite.  Traffic from the print campaign for Winter will be directed to this landing microsite and the creative has picked up the look and feel of the campaign to create a stronger connection.  The new site is located at:  http://travelwisconsin.com/winter

The site will be used to drive inquiries for guides and email newsletter registrations.  There is a community aspect on the new site allowing users to share their favorite winter travel destinations.  The site offers original winter articles and an event calendar for travelers to plan their winter vacation in Wisconsin.