A growing number of consumers are turning to search, mobile and social media for healthcare information. The digital world satisfies the speed and immediacy consumers seek when looking for answers regarding a medical condition or a personal experience with a physician. This requires a focused effort on differentiation and brand awareness through strategic marketing.
Kantar Media reports that hospitals, clinics and medical centers spent about $1.8 billion on U.S. measured media last year as a way to attract revenue-generating patients while also controlling spending. To achieve this, you require a medical web design partner that understands the complexity of digital marketing in healthcare and can work with you to create a site that encourages repeat visitors through dynamic content, user-friendly functionality and seamless workflows.
Often, a custom back-end solution can help guide visitors to the right information. As your healthcare marketing agency, Ascedia works closely with your stakeholders to determine the right approach and can build a system that supports the way your users work and improve interactions with the site.