User experiences are becoming more segmented and complex. Savvy marketers know that it is imperative to gain efficiency between asset management and information systems. Connecting Digital Asset Management (DAM) and Content Management Systems (CMS) not only elevates the CXM (customer eXperience) but also is transforming companies internally by increasing efficiency and access across the organization.
When you outgrow email, Dropbox and shared servers, it’s time to centralize your visual content in a more capable, easy-to-use, cloud-based solution. That’s where DAM comes in. It helps you create, manage, share and analyze your digital assets – like photos, videos and creative files – from a central source of truth. When integrated into the other systems you use every day, a DAM solution makes your assets more powerful and quickly deploys your visual content to the right channel, for the right people, in the right format, at the right time.
Ascedia has partnered with Widen to provide DAM functionality to our clients. We can create integrations between Widen DAM and your CMS to streamline asset management and improve your internal processes.