Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube… we see all of these social media logos on websites, but how often do you click on them? As a business, do you utilize and optimize these platforms? If the answer is no (or “kind of”), you should start today! In this post, we will set our sights (literally) on Pinterest, a social media platform that helps people discover new ideas and content on the web in a simple, visual way.
The pins that businesses create on Pinterest connect clients and prospects through shared interests, passions, hobbies, tastes and values. People pin to plan, inspire, buy and do. There are so many different advertising options for businesses on Pinterest, such as rich pins, promoted pins and the latest addition - buyable pins.
As a business owner, are you struggling with where to start? Let’s see what all this pinning is about!
Rich pins are pins that include extra information right on the pin itself. There are six types of rich pins: apps, movies, recipes, articles, products and places. While rich pins require a bit of development work, they are easy to get the hang of and before you know it, you’ll be RICH! Here is an example of a recipe rich pin, which includes ingredients, cooking times and serving information. Get excited to hit the kitchen!
Promoted pins are just like regular pins, only you pay to have them seen by more people. Businesses are able to target users by keywords, locations, languages, devices and genders to ensure they’re reaching the correct consumers. These pins help raise awareness for your brand, capture intent and boost engagement and drive traffic to your website. Here is an example of promoted pins from Target and Jawbone:
Haven’t heard of buyable pins? That might be due to the fact that they are coming soon. Buyable pins allow people to buy products directly from Pinterest without leaving the site. To help visitors identify buyable pins, Pinterest will add helpful buttons: “Blue means you can buy it.” Take a look at the Macy’s example below:
Does your business have an interest in Pinterest? Let Ascedia help your business make great pins, find the right ad strategy and succeed on Pinterest. Let’s start pinning together today.