Ascedia Appoints New Agency President

Tom Johnston Ascedia President

Tom Johnston tapped to continue the company’s success and drive future growth

Ascedia today announced the promotion of Tom Johnston to President. Johnston brings more than a decade of interactive marketing and management experience to his new role, having previously held the role of Vice President of Strategy for the agency.

“Tom’s focus on continual improvement and employee empowerment has made a tremendous impact on Ascedia, and under his direction team members across the company have grown both personally and professionally,” said Dan Early, CEO of Ascedia. “Tom’s experience in strategy, sales and management makes him a strong cross-functional leader who has the talent and energy to accelerate Ascedia’s success.”

Now in its 15th year, Ascedia has strengthened its partnerships with clients in the hospitality & tourism, manufacturing, healthcare and education markets by providing cutting-edge web design and focused digital marketing strategy that drives meaningful business results. The agency has experienced 50% sales growth over the last three years and was recently ranked on the Inc. 5000 list and named a 2015 Top Workplace by the Milwaukee Journal Sentinel.

“Tom has become an integral part of Ascedia’s management team over the years, as he has continually taken on more responsibility and led major strategic initiatives for the organization,” said Mark Roller, Ascedia Partner and CCO. “I look forward to continued growth and fresh initiatives driven by Tom’s leadership and guidance.”

Johnston’s career has focused on creative problem-solving through marketing strategy. As part of the Ascedia leadership team, he implemented processes and programs to drive improvement while guiding the business development team in new client strategy and opportunity analysis. His tactical experience spans multiple online channels, including organic search, paid search, social, email, video, display and mobile marketing. 

“Ascedia has an entrepreneurial spirit that spans our entire organization, regardless of role. Our employees’ total lack of complacency and deep drive to improve gives us a strong foundation for future growth,” said Johnston. “I’m excited about the opportunity to help our team develop collectively and as individuals and to expand our services into new markets.” 

Prior to joining Ascedia in 2007, Tom worked in the e-commerce department at Kohl’s corporate, as the online traffic and sales analyst at and drove the implementation of email marketing strategy for

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