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Social Ad Budget Tip: Improve Your Quality Scores

5 Takeaways from the Notre Dame CMO Summit

notre dame cmo summit

By Chris Remington

The University of Notre Dame’s Mendoza College of Business recently held a CMO Summit on campus. The event brought together chief marketing officers including Linda Boff of GE, Seth Farbman of Spotify and Denise Karkos of TD Ameritrade among others who shared stories and advice from their years in the marketing trenches. The two-day event was attended by marketing professionals, agency leaders and Notre Dame alumni from across the country.

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Does Your Brand’s Voice Stand Out?

brand voice

By Nikki Butgereit

Brand voice is what separates your company from the competition. The content you produce is typically all about WHAT you do; brand voice communicates who you are, WHY you do what you do, and what you’re like to work with.

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How To Reach Custom Audiences with Social Advertising

custom audiences

By Diane Charno

Custom audiences allow you to reach specific customers on your lists or people who are a lot like those customers. Most of the social platforms today let you upload a list of emails or phone numbers and target those customers with your social ads. When you create these custom audiences, you can also create lookalike audiences who share similar characteristics. This allows you to expand your reach.

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