Social Ad Budget Tip: Improve Your Quality Scores
Most of the social platforms have some sort of quality score that is factored into their bidding system. Google calls it a Quality Score, Facebook calls it a Relevance Score and Twitter calls it a Quality Adjusted Bid. Whatever you call it, quality is a crucial metric.
Meet the Ascedian: Don Robbins
In this edition of Meet the Ascedian, get to know Account Supervisor Don Robbins.
5 Takeaways from the Notre Dame CMO Summit
The University of Notre Dame’s Mendoza College of Business recently held a CMO Summit on campus. The event brought together chief marketing officers including Linda Boff of GE, Seth Farbman of Spotify and Denise Karkos of TD Ameritrade among others who shared stories and advice from their years in the marketing trenches. The two-day event was attended by marketing professionals, agency leaders and Notre Dame alumni from across the country.
Social Ad Budget Tip: ALWAYS BE TESTING
It’s important to actively experiment to see what works best. You can test various elements of your digital marketing strategy, from high-level to granular.
Meet the Ascedian: Diane Charno
In this edition of Meet the Ascedian, get to know Director of Client & Market Strategy Diane Charno.
Does Your Brand’s Voice Stand Out?
Brand voice is what separates your company from the competition. The content you produce is typically all about WHAT you do; brand voice communicates who you are, WHY you do what you do, and what you’re like to work with.
How To Use Remarketing to Re-Engage
We’ve all seen those ads before that seem to follow us around the internet and while it can be a little creepy at times, it’s also really effective. So how exactly does it work?
Meet the Ascedian: Carlos Delgado
In this edition of Meet the Ascedian, get to know Director of Quality Assurance Carlos Delgado.
The Top 5 Things I Learned at MozCon
I spent three days at MozCon last month, and had a great experience learning alongside industry giants. Here are my key takeaways from the event.
How To Reach Custom Audiences with Social Advertising
Custom audiences allow you to reach specific customers on your lists or people who are a lot like those customers. Most of the social platforms today let you upload a list of emails or phone numbers and target those customers with your social ads. When you create these custom audiences, you can also create lookalike audiences who share similar characteristics. This allows you to expand your reach.