3 Things Writing Novels Taught Me About Writing Code
I’m writing a 50,000-word novel this November. This is an annual tradition for me, as it is for thousands of people around the world who participate in National Novel Writing Month (or NaNoWriMo). It may seem silly at first—a novel written in 30 days can’t be very good, can it? But the point isn’t to end up with a good novel so much as it is to end up with a novel—something that many people dream of doing but never actually get around to. This novel-writing challenge teaches valuable lessons about how people work and how we tackle large projects, and the lessons I learn each November are ones I can apply to web development projects as well.
Four Micro-Moments Your Digital Marketing Strategy May Miss
Mobile has hijacked the traditional sales funnel: No longer does a user journey consist of one or two visits to your site that culminate in a solid conversion. Your visitors are looking at their mobile devices 150 times a day on average (Kleiner Perkins Caufeld & Byers, 2013 Internet Trends Report) and spending just over a minute each session (Flurry Analytics, Comscore, Q4 2014). These are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.
Meet the Ascedian: Joe Marty
In this edition of Meet the Ascedian, get to know Application Developer Joe Marty.
Does Your WordPress Site Need an Update?
You remembered to turn your clocks back and change your fire alarm batteries... but did you remember to update your WordPress site? The latest version of WordPress, 4.6.1, was released primarily as a security and maintenance update.
Hey User, What Do You Think? 4 Tips For On-Site Surveys
Do you have questions you want to ask your website customers? Why not ask them yourself? There are numerous tools for site surveys that enable marketing teams to gather both quantitative and qualitative data right from the source. Over the past year, we’ve collected over 300,000 survey responses on behalf of our clients and have learned some best practices along the way. Here are four tips for creating surveys and integrating the insights into your overall web strategy.
Meet the Ascedian: Tyler Beck
In this edition of Meet the Ascedian, get to know Associate Interface Developer Tyler Beck.
Social Ad Budget Tip: How Much is This Really Going to Cost?
How much does it cost to get started with a social ad campaign? It depends. Most of the social networks say you can start for as little as $5 a day. Even Snapchat will let you start an on-demand geo filter for a few bucks. But is that really going to be effective?
Meet the Ascedian: Joe Gajewski
In this edition of Meet the Ascedian, get to know Senior Web Designer Joe Gajewski.
Join Us for the November Kentico User Group Meeting
Did you miss out on Kentico’s 404 Conference? Here’s the next best thing to being there. Brent Kaufman of Ascedia and Nieko Giuliani of Skyline Technologies are attending the conference and will report back with the latest from Kentico.
Social Ad Budget Tip: Optimize Your Landing Pages
Testing and tracking is very important, but part of that process is monitoring those tests and campaigns for results and insights, and then tweaking your strategy to improve results. It’s important to not only optimize your social ads but to consider the full user journey which includes your website landing pages.