Choosing a digital agency to partner with can be scary. It’s important to trust an agency’s expertise and understand the benefits they can provide to be sure your brand is successful digitally.
The first step in choosing the right digital agency is knowing why you are hiring an agency in the first place. Walk into your meeting with a potential agency knowing what results you expect to emerge from your agency partnership. During this meeting, the agency should clearly communicate to you how they will accomplish your digital marketing goals.
The right agency will get to know you – and your business – inside and out. To develop an effective digital marketing strategy, your agency must understand not only the technologies required to meet your web goals but they must also intimately understand your brand’s story. The right agency will speak to your target audience and find opportunities in your industry before you do, so make sure they are focused on getting to know you.
Your agency’s process should focus on continued improvement. The agency you choose must be flexible to adjust their strategy for your brand based on industry trends, competitors’ activities or changes in the digital marketplace. It’s also important to evaluate their QA process and their investment in continuous education.
Measurement is key. Setting Key Performance Indicators (KPIs), goals and benchmarks for your business will help to gauge your ROI and the success of your digital marketing strategy. You and your agency partner should understand and agree on how success will be measured and determined, and these numbers should be regularly reviewed to track progress and make adjustments as needed.
Digital marketing is about the long game. It’s important to be patient and give different tactics time to make an impact. Not only does a successful digital strategy grow over time, but neglecting your digital efforts can quickly result in your brand falling behind best practices. Choose an agency you can see yourself with over time, and invest in building a strong relationship.
Choosing your agency partner doesn’t have to be intimidating. Evaluate partners based on the criteria above and you will find a digital marketing agency that is right for your brand.