Do People Bond With Your Brand?
How effectively does your brand connect with your customers? Are you focused on talking AT instead of engaging WITH your prospects? Are you so focused on communicating features and benefits that you neglect to talk about what makes your brand truly special?
In the battle between return on investment (ROI) and brand awareness, many organizations are quick to prioritize tactics that can be easily measured and have a tangible impact on the bottom line. Social media is causing this perspective to shift. With the continuous conversation taking place online, it’s even more important to focus on brand awareness and building a strong reputation in the marketplace.
Agile and Scrum: Built on Sprints
Agile development is a big part of life at Ascedia. Rather than using waterfall development, where projects are treated as a single chunk of work, we divide our projects into iterations or sprints. This allows us to break a project up into digestible chunks – and keeps our teams from biting off more than they can chew.
5 Tips for Choosing the Right Digital Agency
Choosing a digital agency to partner with can be scary. It’s important to trust an agency’s expertise and understand the benefits they can provide to be sure your brand is successful digitally. Read on for five tips that will help you find the right agency partner.
6 UX Design Tips for Water Park Websites
When a family is looking to book a long weekend or extended vacation at a water park resort, the website user experience can be the deciding factor where they book. To demonstrate this relationship, Ascedia conducted user testing on two popular water park websites, Great Wolf Lodge New England and CoCo Key Water Park Boston. The result? A winning water park, as well as 6 tips for how you can improve your water park website user experience design.