WIGCOT 2016: Millennials, Mobile & Micro-Moments
Every March, about a thousand Wisconsin tourism industry professionals gather for the Wisconsin Governor’s Conference on Tourism (WIGCOT). It’s always a great time to connect with industry peers, discuss trends and best practices, and share our unique experiences. For Director of Client & Market Strategy Diane Charno, the biggest takeaways this year dealt with the changing demographic and digital landscapes, and how our digital marketing strategies can be optimized for these new realities.
The Secret to Successful B2B Content Marketing
Content marketing continues to be a top strategy for B2B marketers, as we fight to be heard in an increasingly “loud” digital landscape. According to recent research by the Content Marketing Institute, 90% of businesses are using content marketing as part of their overall mix. Over time, organizations have found it to be one of the best ways to earn trust and build a strong reputation in the marketplace, which ultimately leads to more sales.
Structure Matters: Information Architecture for SEO and UX
Last month, Ascedian Jackie Burhans had the pleasure of addressing the Milwaukee digital community at our local World Information Architecture Day (WIAD) 2016, hosted by the University of Wisconsin-Milwaukee. Developers, entrepreneurs, user experience (UX) experts and marketers from numerous industries came together to discuss, learn and exchange ideas about information architecture.
Mobilizing Higher Ed Admissions
Higher education’s popular annual research report on social admissions was just released, and we have the highlights.
The Future of the Internet
Have you wrapped a gift for your friend the World Wide Web yet? You did remember its birthday, right? This March marks the 27th anniversary of the submission of British computer scientist Sir Tim Berners-Lee’s earliest proposal for what would become the World Wide Web. Of course, it didn't become a reality until months later, so you might be forgiven if you planned to break out the candles in honor of a different Web milestone. Here at Ascedia, however, we have a lot of admiration for good planning, and this anniversary has got us thinking about what people might be planning to do with the internet in another 27 years.
Digital Strategy for the Revenue Marketer
According to The CMO Survey 2015, 70% of marketers report feeling increased pressure for financial measures, but only 40% are currently reporting on the right financial metrics. This level of accountability has caused a shift not only in the way marketing is viewed within the company but in the way goals are defined for the marketing team.