Meet the Ascedian: Jackie Burhans

jackie burhans director of research and marketing

What makes Ascedia special? Our people! Every week, we'll introduce you to a member of our team so you can get to know us a little better.

NAME AND TITLE

Jackie Burhans -- Director of Research and Marketing

MY TYPICAL WORKDAY

A “typical workday” is rare, but I spend time reviewing my clients and identifying any opportunities to improve their digital brand. This may involve competitive research, analytics analysis, marketing automation reporting or industry trend analysis. Additionally, I spend a portion of my week researching my own industry to keep my team of digital marketing experts at the cutting edge of our industry. 

HOW I CHOSE MY CAREER PATH

I chose to work in marketing because of my passion to understand human behavior. Why and how different people approach problems is incredibly interesting to me. In the digital world, I can analyze those behaviors to provide people with better services and experiences. 

MY FAVORITE THING ABOUT WORKING AT ASCEDIA

I was attracted to Ascedia because they were one of the only agencies I found who gave digital the attention it deserved. I love working here because of our team. Never before have I been surrounded by so many talented, passionate and interesting people. It’s inspiring! 

EDUCATION

Associate in Applied Arts, Milwaukee Area Technical College, Graphic Design
Bachelor of Science, Art Institute of Pittsburgh, Advertising
Continued education in constant reading, Google AdWords and Analytics Certifications, seminars, conferences 

HIGH SCHOOL MASCOT

Warhawk

FIRST JOB

Cashier at Pick 'n Save

BEST PIECE OF CAREER/PROFESSIONAL ADVICE I'VE RECEIVED

Never get really good at something you hate doing. Follow your passions. 

PERSONAL HERO

Richard Feynman – an incredibly intelligent visionary and a huge goofball.

FAVORITE MILWAUKEE HANGOUT

Wolski’s 

LAST BOOK READ

(In Progress) The Collected Works of Kahlil Gibran

PERSON I'D MOST LIKE TO MEET (LIVING OR DEAD)

Alan Watts or Carl Sagan

FAMILY

I live in Colorado with my husband and my Plott Hound, Fermi. I grew up with my parents, older brother and younger sister in Germantown, WI. 

WHAT I DO IN MY SPARE TIME

I like to be outside. Living in Colorado, I get to whitewater raft, hike and play with my dog in the summer. And with 300 days of sunshine, I’m able to be outside most of the year. :)

SECRET TALENT

I am a Raqs Sharqi Oriental Dancer.

MOST MEANINGFUL ACCOMPLISHMENT

My most meaningful accomplishments are helping others succeed. Whether it is my team, my clients or my friends and family, if I can contribute to their success, I find that incredibly rewarding.

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