We've Asceen Things You Wouldn't Believe.

The Impact of Site Speed on Conversions

site speed

By Jackie Burhans

What difference does a single second make? One study found that a one-second optimization on a page increases conversions 2% and increased SEO and bounce rates for entrance pages. Page loading speeds matter today more than ever. Google notes that a 250-millisecond advantage is all it takes to edge out a competitor’s site. 

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Top 5 Tips for Winning Product Listing Ads

product listing ads

By Melissa Paré

Google Shopping gives you an opportunity to hone in on your target audience and feature prominently when they’re searching for items like yours. Product Listing Ads (PLAs) are a major traffic driver for e-commerce, but it can be overwhelming to get started. If you’re interested in increasing your sales, read on for five easy tips for effective ads.

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