How To Set Up Google Analytics in Three Easy Steps
Recap from our last post: If you have a website or blog, it’s important to fully understand your digital audience. Google Analytics can help you determine which marketing tactics work, what content users engage with most, what drives conversions…you get it! It’s important.
Meet the Ascedian: Scott Noe
In this edition of Meet the Ascedian, get to know Junior Web Designer Scott Noe.
Don't Be Afraid of Google Analytics
As a marketing analyst, I spend most of my days knee-deep in data and analytics platforms. From custom report creation to digging out trends, it’ my job to serve as a “digital detective” for our clients. For some, that may sound thrilling, but for others the world of facts and figures can be overwhelming.
Meet the Ascedian: Fraz Mahmud
In this edition of Meet the Ascedian, get to know Application Developer Fraz Mahmud.
Effective Measurement, According to Google
Organizations that tie marketing metrics to business objectives are three times more likely to hit their goals. But what's the best way to measure success? The February Google Partners Connect webcast focused on measurement.
How to Set -- And Keep -- Pay-Per-Click Goals
Setting goals is the key to success in any endeavor, and when there’s an investment on the line it’s even more important to make sure you’re getting the most from your spending. But analytics can be overwhelming and it’s tough to know where to start.
Meet the Ascedian: Neil Kloppenborg
In this edition of Meet the Ascedian, get to know Senior Art Director Neil Kloppenborg.