New Year's resolutions aren't just for personal growth. Check out our top five resolutions to improve your digital marketing strategy.
1. I WILL PROPERLY TRACK MY CAMPAIGNS
There’s no excuse – everything digital can be tracked. ROI can be tracked to the penny with digital advertising and analytics can be used to target content strategies. Ensure your efforts are tied to conversions by including tracking in your digital advertising strategy.
2. I WILL DASHBOARD AND REVIEW MY ANALYTICS
Analytics and tracking won’t do any good if you never look at them! Dashboarding your analytics and campaigns will provide an accessible, visual representation of your marketing performance. You’ll be able to quickly spot trends and areas needing attention before they snowball into a huge problem.
3. I WILL DRIVE MY EFFORTS WITH DATA
Analytics can do more than provide pretty graphs. Data from your site visitors can influence everything from website features and content to what products and services your business should be offering. Use analytics to its fullest this year by looking beyond visits and bounce rate.
4. I WILL DEFINE MY TARGET AUDIENCE
Considering all the data we have on hand, there is no reason every visitor shouldn’t be a qualified lead! Spend the first quarter of 2017 developing your user personas and getting an intimate understanding of the devices they use and the content they need from you. This will enable you to engage them at the most opportune moment.
5. I WILL IMPROVE MY SITE PERFORMANCE
It’s easy to launch a pretty new site and forget about it. However, as we add content and features, over time our site can become bloated and fall behind web standards in terms of speed and accessibility. Ensure your site and landing pages download quickly on mobile devices and can be viewed by all audiences.
Need help sticking to your resolutions? Our team can help!