Meet the Ascedian: Bob Sabinash

bob sabinash director of client strategy

What makes Ascedia special? Our people! Every week, we'll introduce you to a member of our team so you can get to know us a little better.

NAME AND TITLE

Robert Sabinash -- Director of Client Strategy

MY TYPICAL WORKDAY

Variable, but it typically starts around 5 am most days with a pot of coffee. I review email, news and research to get the day started. My day is a mix of client meetings, internal meetings and sometimes talking with people who don’t know what to do but they have an Internet dream of riches.  For the ones we qualify and target, I will take them through our process of developing a plan, estimates and proposals. (You can find me writing those proposals typically between 2 and 5 am because its quiet and less distracting.)

HOW I CHOSE MY CAREER PATH

I was an industrial engineer that transitioned to a business development role in the printing industry. I made the transition to digital in the late 90s and have had fun helping companies navigate the complexities of the Internet ever since.

MY FAVORITE THING ABOUT WORKING AT ASCEDIA

I competed with Ascedia for many years as a Business Development Manager at Northwoods, where I won some and lost some. I knew Ascedia was a great organization but didn’t know it was as large as it was or as complete. I love our talent and the work we produce. Everyone is a pleasure to work with and I love the laughter from the programming pods. I am never concerned with our deliverables; I'm more concerned about bringing quality clients in.

EDUCATION

University of Wisconsin-Milwaukee School of Business

HIGH SCHOOL MASCOT

Redcat

FIRST JOB

Usher at the MECCA (Milwaukee Arena)

BEST PIECE OF CAREER/PROFESSIONAL ADVICE I'VE RECEIVED

Never sacrifice your integrity or principles.

PERSONAL HERO

Not sure I have one…

FAVORITE MILWAUKEE HANGOUT

On Lake Michigan or Whitnall Park Golf Course

LAST BOOK READ

Aggressive Volleyball by Pete Waite (I coach) and Brief: Make a Bigger Impact by Saying Less by Joseph McCormack (still reading...)

PERSON I'D MOST LIKE TO MEET (LIVING OR DEAD)

Elon Musk

FAMILY

My wife Mary and two daughters, Sarah and Erin

WHAT I DO IN MY SPARE TIME

Sailing on Lake Michigan, golfing and traveling with the family.

SECRET TALENT

I’m a pretty good sail trimmer and can tie a bowline knot behind my back.

MOST MEANINGFUL ACCOMPLISHMENT

Just being a good dad.

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