We've Asceen Things You Wouldn't Believe.

Fashion Goes Viral: Content Sharing as Word of Mouth

meteorologist dress collage

By Jackie Burhans

Last week, the Internet noticed that female meteorologists around the country were all wearing versions of the same dress. What are the odds? While certainly there are rules that govern what’s acceptable to wear on camera, this dress goes beyond a dress code: it’s a prime example of social sharing of content. 

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TravelWisconsin.com and Ascedia Honored with HSMAI Bronze Adrian Award

hsmai adrian awards winner

By Ascedia

The Hospitality Sales & Marketing Association (HSMAI) will honor TravelWisconsin.com with a Bronze Adrian Award in the Best Website User Experience category for its redesigned Cities & Regions section, which launched in December 2014. This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.

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Phocuswright 2015: Empowering Travelers in a Post-Mobile World

phocuswright 2015 logo

By Diane Charno

Every November, the leading minds in digital travel marketing gather for The Phocuswright Conference and Travel Innovation Summit. This year was the biggest conference yet, with more than 1,700 attendees and 62 travel technology companies in attendance. The conference theme – I, Traveler – was all about the traveler and embracing a post-mobile world. Here are some key takeaways that will help you empower travelers through digital marketing.

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