How can you make your digital content appealing for your target audience? Try one of these tactics:
- We are all consumers of content – think about what you enjoy reading. What appeals to you? Writing style, format, length and medium all play a role.
- When brainstorming topics, think about what information your clients need to know. Stay current on industry trends and issues and include these elements in your content.
- Think about what types of questions your prospects and customers ask. Where is the greatest interest? Create content around these popular topics.
- Where is there confusion? Create content to clarify and educate on these matters.
Remember – your content should consistently promote your company’s unique value offering. Your customers come to you for your expertise and knowledge, and content marketing is a way to share your point of view and brand story.