Before you get too overwhelmed with the idea of website copywriting, remember that some companies start seeing results with just one great piece of content that is leveraged in many ways across diverse channels. Creating a solid strategy and selecting a topic that will resonate with your audience is a great start. Ultimately, the quantity of content you publish can be based on:
- The number of products or services your company offers
- The number of verticals you're targeting
- The complexity of the product or service you offer
- The size and frequency of purchase
- Other factors unique to your business
Ideally, you will create meaningful content that touches on all of the key benefits your company can provide. This can be done over time, as it is important to continue the conversation in new and interesting ways and keep your content fresh.