Customer Experiences, Critiques & Collaboration: Tips for User Testing
Just 1% of companies in 2015 deliver an excellent customer experience and 47% of companies do not have a fixed budget for usability testing. This means that despite our best efforts, the majority of us are not meeting our users’ expectations and don’t have proper plans in place to actively gather – and act upon – customer critiques. Collaborating with our customers and conducting user testing needs to become a priority – and that means integrating it into creative, development and marketing processes.
The Milwaukee Journal Sentinel Names Ascedia a Winner of the 2016 Top Workplaces Award
Ascedia has been awarded a 2016 Top Workplaces in Wisconsin honor by the Milwaukee Journal Sentinel. In its second year of eligibility, the agency ranked 66 out of 75 winners in the 2016 Top Small Workplaces category.
Ascedia Honored with Three BMA Milwaukee Bell Awards
Ascedia's work in website design and branding has been honored by BMA Milwaukee with three 2016 Bell Awards.
Big Changes for LinkedIn’s Higher Ed Offering
LinkedIn launches a new Students app and shutters Education Portal -- these changes represent a shift from the college decision process to helping soon-to-be-college graduates conquer their job search. How? Read on.
Is Your Website an Expense or an Asset?
Expenses and assets are necessary components of running a business located on opposite sides of the balance sheet. As you know expenses are the costs associated with running your business, while assets provide a future benefit. We control and reduce expenses and we try to build assets. Websites can be an expense or an asset depending on your company’s mindset, and its impact as part of a larger digital marketing strategy is greatly affected by where the website falls on this spectrum.
Actionable Data is Valuable Data
Periodically, marketers will panic over one single metric. Focusing on one piece of data in isolation without considering the bigger picture is risky. User experience is a complex set of puzzle pieces, and each one plays an important role in the success of your digital marketing strategy. No metric can truly stand alone, and broad-brushing your results based on a single measurement can tank your overall strategy.
Big Data Is Here. So Now What?
While many organizations operate in silos, it’s the interconnectedness of various departments that drive long-term success. Big data is a critical ingredient in creating cohesion and keeping your company moving in the right direction.