Ascedia was honored with two Internet Advertising Competition awards from the Web Marketing Association for its work on Subzero-Wolf.com, including Best Consumer Goods Website and Best Manufacturing Website.
Produced by the Web Marketing Association, the Internet Advertising Competition is an annual awards program that honors excellence in online advertising in 96 industries and nine online formats, including online ad, video, mobile, newsletter, email and social media.
“We are proud to have our work recognized by the IAC, but even more proud that we could help two iconic luxury brands strengthen their leadership position through this website,” said Mark Roller, partner and creative lead for Ascedia. “Sub-Zero and Wolf products are unmatched in their categories, and they now have a digital presence worthy of their 70-year heritage of quality and innovation.”
Ascedia collaborated with Sub-Zero and Wolf to build a unique, mobile-friendly, experiential website environment through careful UX and design planning. The experience enabled business transformation by co-marketing two brand lines as a unified offering, which is a new step for the organization. The world-class design of the new site is responsive, incorporates cutting-edge UX principles and is highly-functional for a complex set of users.
“Our partnership with Ascedia on this project has produced exactly the kind of inspiring, engaging and highly-functional website our customers demand and deserve,” said Michele Bedard, vice president of marketing for Sub-Zero and Wolf. “Beyond that, the new content management tools we’ve implemented have made our team more efficient and put us in a position to accomplish so much more with our time and resources than before.”
Ascedia worked with Sub-Zero and Wolf to evaluate and architect an efficient technology platform to manage the website and make content highly accessible for both consumer and B2B channel partners. The site was built using the Sitecore platform and leverages Coveo enterprise search to quickly expose content to target audiences.
Ascedia is a full-service digital agency headquartered in Milwaukee, Wis. that specializes in customized internet marketing services, including strategic website design and development, mobile development, social media strategies, search marketing and email programs. Ascedia offers a wide range of B2B and B2C experience, including travel and tourism, manufacturing, healthcare and medical services, non-profits and retail. It has been a web development partner for more than 500 businesses, including Sub-Zero and Wolf, the Wisconsin Department of Tourism, Master Lock and Alto-Shaam.
About Sub-Zero and Wolf
Sub-Zero group, Inc., the leading manufacturer of luxury appliances, marks its 70th anniversary this year. The third-generation, family-owned company is based in Madison, Wis. where it was originally founded, and has specialized in the beauty and performance of refrigeration for seven decades. That dedication to creating innovative, technologically advanced products with design flexibility is why both Sub-Zero and Wolf are category frontrunners, engineering the most desired products in high-end kitchens.
About Web Marketing Association
The Web Marketing Association was founded in Boston in 1997 to help set a high standard for internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising marketing and promotion used to attract visitors to corporate websites.