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Don't Be Afraid of Google Analytics

google analytics tips

By Luanne Wojciechowski

Tags: google

As a marketing analyst, I spend most of my days knee-deep in data and analytics platforms. From custom report creation to digging out trends, it’ my job to serve as a “digital detective” for our clients. For some, that may sound thrilling, but for others the world of facts and figures can be overwhelming. 

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How to Set -- And Keep -- Pay-Per-Click Goals

pay per click

By Cortney Heimerl

Setting goals is the key to success in any endeavor, and when there’s an investment on the line it’s even more important to make sure you’re getting the most from your spending. But analytics can be overwhelming and it’s tough to know where to start.

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