Blog

We've Asceen Things You Wouldn't Believe.

Looking for digital marketing tips, tricks and news to help your business grow? Want to get a peek behind the scenes at Ascedia? Seeking updates on our latest and greatest work? You're in the right place.

If you'd like to get more updates from us, sign up for our monthly newsletter!

What’s the Deal with Google Meta Description Length?

By Rob Browning

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets. We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their descriptions to about 300-320 characters from the traditional 150-170 characters. 

Search Engine Optimization (SEO) professionals, like us, took immediate action. Longer descriptions meant more opportunity for optimization. 

Read More

Using Technical Debt To Your Advantage

By Jessica Gleason

A website or app with a lot of technical debt can be difficult to maintain. It can be the source of urgent problems at inconvenient times, get in the way of new work, and make it hard for new developers to make sense of the project. But that doesn’t mean that we should (or even can) make it our goal to never create technical debt.

Read More

Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS

By Ashley Remington

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing separate third-party tools, time and money can easily be wasted.

Having all of your marketing tools within a single interface can eliminate these challenges — exactly what the Kentico EMS was built to do.

Read More