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The Impact of Site Speed on Conversions

Top 5 Tips for Winning Product Listing Ads

product listing ads

By Melissa Paré

Google Shopping gives you an opportunity to hone in on your target audience and feature prominently when they’re searching for items like yours. Product Listing Ads (PLAs) are a major traffic driver for e-commerce, but it can be overwhelming to get started. If you’re interested in increasing your sales, read on for five easy tips for effective ads.

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It’s a Multi-Device World: Millennial Travelers’ Shopping Behaviors

millennial mobile booking

By Diane Charno

Disruption in mobile computing is happening at a breakneck pace, and it has completely altered the way consumers shop for, book, share and experience travel today. Smartphone penetration has surpassed 90% among U.S. adults in the 9 short years since the launch of the first iPhone. When it comes to travel, more and more travelers are planning and booking from their smartphones, particularly millennials. 

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