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Your Web Browser and You

browsers

By Jessica Gleason

What web browser are you using right now? Google Chrome? Mozilla Firefox? Microsoft Edge? When you navigated to this web page, your browser retrieved the code for the page. It then interpreted the directions in that code and drew up this page for you to read. Thanks, browser!

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Why Your B2B Company Needs a Facebook Page

b2b facebook marketing

By Alison Helf

Tags: social media

Everyone is on Facebook? It’s true! According to Zephoria.com, as of February 2, 2017, there are over 1.86 billion monthly active Facebook users, with 1.23 billion who log into the social network daily. Plus, there are 1.15 billion daily active users on mobile.  You might be thinking – “That’s fine and dandy, but no one is looking for B2B industries on Facebook.” Let me be the first to (politely) tell you that you’re WRONG! 
Facebook offers two great resources for business: social platform and advertising. First, let’s discuss the wonders of Facebook as a social platform. Facebook is FREE. It literally costs you nothing to start a Facebook page for your company. Your Facebook page acts as a billboard on the Facebook map that helps draw in past and potential clients. 

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Four Tips for Success with Instagram Advertising

instagram advertising

By Cortney Heimerl

Instagram has emerged as one of the most successful apps in the world. Now boasting more than 500 million active monthly users, the social platform, based around image sharing, has eclipsed more established platforms like Twitter in monthly active users. Trend data shows that usage will only continue to increase, and brands are getting in on the action. 48.8% of brands used Instagram for organic social media marketing in 2016 and that number is expected to increase to 70.7% of US companies by the end of 2017. Instagram actively offers opportunities to extend your business’ reach through advertising. You can build awareness, increase customers and share your brand’s story among Instagram’s highly engaged audience. Typical users actively welcome branded messages into their feeds, which enable paid ads to seamlessly speak to a targeted demographic.

As a marketer, what you need to get started?

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From Buildings to Websites: The Guiding Forces of Architecture

ux and architecture

By Melissa Paré

Architecture is defined as both the process and the product of planning, designing, and constructing buildings and other physical structures. Information architecture or IA is similar to building architecture in that it organizes elements of design in a way that is pleasing to user behavior. For websites, information architecture is used to support a well-crafted user experience. 

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