Instagram has emerged as one of the most successful apps in the world. Now boasting more than 500 million active monthly users, the social platform, based around image sharing, has eclipsed more established platforms like Twitter in monthly active users. Trend data shows that usage will only continue to increase, and brands are getting in on the action. 48.8% of brands used Instagram for organic social media marketing in 2016 and that number is expected to increase to 70.7% of US companies by the end of 2017. Instagram actively offers opportunities to extend your business’ reach through advertising. You can build awareness, increase customers and share your brand’s story among Instagram’s highly engaged audience. Typical users actively welcome branded messages into their feeds, which enable paid ads to seamlessly speak to a targeted demographic.
As a marketer, what you need to get started?