3 Easy Steps to Remarketing on Facebook
There are over 1.86 billion monthly active Facebook users and more than half of Americans use Facebook regularly. This means that even if Facebook doesn’t seem like an appropriate advertising platform for your business (a manufacturing plant, for example), your customers are most likely somewhere on Facebook.
Meet the Ascedian: Alex Conti
In this edition of Meet the Ascedian, get to know Technology Services Manager Alex Conti.
10 Hot Trends in Marketing Data and Analytics
Ascedia’s Digital Strategy & Research team spent an afternoon with Tableau to learn the latest trends in data analytics and business intelligence. Here are the top 10 things we took away from the session:
Meet the Ascedian: Jeff Betz
In this edition of Meet the Ascedian, get to know Interactive Art Director Jeff Betz.
Sick of Spreadsheets? Let’s Get Visual!
This February, Google announced that it was making its Data Studio product free for all! With that news, you are either jumping for joy or asking yourself “what the heck is the Data Studio?” We’re here to help.
Meet the Ascedian: Chris Remington
In this edition of Meet the Ascedian, get to know Director of Client Strategy Chris Remington.
How To Set Meaningful Goals in Google Analytics
You’ve taken the first step and are diving into your newly created Google Analytics account! You spend a lot of time making your website great – now it’s time to measure its success by setting up – and tracking – goals.
Meet the Ascedian: Kristin VanderMey
In this edition of Meet the Ascedian, get to know Senior Project Manager Kristin VanderMey.
Empathy and Information Architecture: Improving Customer Experience with Thoughtful Marketing
A big part of day-to-day life for Ascedia’s digital strategy and research experts is data. We establish key performance indicators for our clients and track metrics to ensure our work is effective. But for our team, the numbers aren’t the most important thing. Instead, it’s the people.
How To Set Up Google Analytics in Three Easy Steps
Recap from our last post: If you have a website or blog, it’s important to fully understand your digital audience. Google Analytics can help you determine which marketing tactics work, what content users engage with most, what drives conversions…you get it! It’s important.